Aug 14 2012

Luxury Sedans Crash Test Results

Only two of 11 luxury sedans ace new crash test. USA TODAY 

 

Only two out of 11 midsize luxury cars tested earned a "good" rating on a new partial frontal crash test, according to the Insurance Institute for Highway Safety.

The only two of the 2012 models to make the mark were the Acura TL and Volvo S60. The Infiniti G was judged "acceptable." Those rated as "marginal" included Acura TSX, BMW 3 Series, Lincoln MKZ and Volkswagen CC. The Mercedes-Benz C-Class, Lexus IS, Audi A4 and Lexus ES were considered "poor."

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Aug 14 2012

'Greatness'

Does Nike's 'Greatness' Ad Exploit Fat People? TIME 

Nathan Sorrell, a middle-school student from London, Ohio, is 12 years old, 5-ft.-3-in. tall and weighs 200 lbs. He’s likely one of the last people you’d think Nike would laud in an ad campaign.

we’re all capable of it. All of us.”

The message is pretty clear. Human will — in this case Nathan’s apparent desire to get fit — is a thing of incredible power. 

He was instructed to jog behind a Porsche outfitted with a boom and camera. On the second take, a problem arose. The lunch Sorrell had eaten about an hour before didn’t stay down.

“I got sick in a ditch,” he admitted.

My brother, a triathlete and the person who called the ad to my attention, was impressed with the ad’s message. “Cool Nike spot,” he commented. Of the more than 960,000 people who’ve watched the clip on YouTube, many have called it “inspiring” and “amazing.” One viewer commented: “Best commercial out for a while, props to Nike.”

Yale University’s Rudd Center for Food Policy & Obesity praised Nike for demonstrating “its commitment to demystify myths about overweight and obese people.”

“By featuring an overweight boy in their ad (and doing so in a respectful manner), Nike challenges the stereotype that overweight youth are inactive, and shows that body size has nothing to do with a person’s ambition or ability to push themselves to achieve their goals,” Puhl wrote in an email. “It also shows the importance of respecting individuals who are trying to improve their health through physical activity, regardless of what their body size is.”

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Aug 14 2012

God Has a Purpose for Your Pain

 

A story of forgiveness...FROM RUBY RIDGE TO FREEDOM THE SARA WEAVER STORY

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