Aug 27 2012

Political Ad Lie Detector

Super PAC App' knows when political ads stretch the truth. CNN

 

What if every political ad came with a "truthiness" disclaimer?

That's essentially the goal of the Super PAC App, a new project from former students at MIT's Media Lab.

Their free iPhone app, which will be available on Wednesday, listens to political advertisements on television and matches the ad's audio waves against a database -- much like the Shazam app identifies music. It then tells the app's user who paid for the ad and how much they're spending on the campaign before pointing them to nonpartisan sources -- PolitiFact, FactCheck.org and others -- to try to verify the ad's claims.

The app is free of advertising and is funded in full by a grant from the Knight Foundation, according to Dan Siegel, one of the app's co-creators.

(Read more)

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