Sep 03 2012

Disney icons go on a diet

Is Minnie too skinny? Disney icons go on a diet -- for fashion. TODAY


Minnie, Goofy, Daisy – timeless, complete characters who don’t need to change a thing, right? Unless you talk to the fashion industry.

The trusty cartoon gang landed a sweet gig fronting the new Barney’s 2012 holiday campaign “Electric Holiday” (release date: Nov. 14, in collaboration with the Walt Disney Co.), which pays homage to the beloved characters – along with Disneyland’s famous Electrical Parade – with light installations at the New York flagship store and a short film portraying the characters as models. But the creative forces had a few issues with … the size of the fictional characters. Barney’s creative director Dennis Freedman explained to WWD that although he had intended to portray them as accurately as he “possibly could,” he just couldn’t envision their round, toon-ish physiques doing right by couture brands:

"When we got to the moment when all Disney characters walk on the runway, there was a discussion. The standard Minnie Mouse will not look so good in a Lanvin dress. There was a real moment of silence, because these characters don’t change. I said, ‘If we’re going to make this work, we have to have a 5-foot-11 Minnie,’ and they agreed. When you see Goofy, Minnie and Mickey, they are runway models.”

Behold, the fashion makeovers! (Please, shield your children's eyes!)

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