The Target Effect

Posted on Wednesday, August 29, 2018 by Skip & Amy


Shopping cart in a grocery store

You walk into the store only needing toothpaste – walk out with a cart full. You’re not alone. 

There’s scientific research saying the “Target Effect” is a real thing. Stores are intentional with their lay-out and marketing making it easier for you to spend more money.

Target even admitting to a ‘test store’ where designers test out plans and product placement. 

Mind Blown!

It's from a movie, not TV

If anything, I hope this is somewhat encouraging to you. You’re not alone when you walk out of the store with 25 things when you only needed 1. I’ve been there too. Maybe there’s something to say for online shopping?? Not as much impulse buying? Maybe?? -Amy