NEW YORK (AP) — The Weather Channel reached its biggest audience in five years last week when Hurricane Ian made its destructive landfall in western Florida.
The average audience of 3.4 million people last Wednesday was more than any other day for the network since Hurricane Harvey deluged Texas with record amounts of rainfall in 2017, the Nielsen company said.
The network's peak day came despite other cable news and broadcast networks also devoting resources to the storm, and a myriad of streaming options that gave people many different ways to follow Ian and its aftermath.
For example, the free streaming service Local Now, which is owned alongside The Weather Channel by the Allen Media Group, had a record-setting day for usage last Wednesday, the company said. Through the service, people could watch local news coverage of Ian from markets in Tampa, Fort Myers and Orlando in Florida.
Allen would not give precise figures on how many people used the service.
Another new wrinkle from the Weather Channel app were screen views that allowed users to watch the storm's progress through fixed cameras placed in Ian's path, in Fort Myers Beach, Punta Gorda and Venice, Florida, for example.
The average consumer who used the app spent a staggering four hours there on the day the storm hit, the Weather Channel said.
Fox Weather, a streaming service that debuted a year ago, easily had its most-used day ever last Wednesday, although Fox also wouldn't provide specific details. During three overnight hours after the storm hit, Fox News Channel simulcast the coverage on the Fox Weather stream.