NEW YORK (AP) — The Super Bowl is advertising's biggest, glitziest stage.
Big name advertisers from Netflix to Google are paying as much as $7 million for a 30-second spot during the big game on Sunday, in order to capture the attention of the roughly 100 million viewers who tune in each year.
In order to get as much as a return on investment for those millions, most advertisers release their ads in the days ahead of the big game to get the most publicity for their spots. In the ads released so far, Will Ferrell crashes popular Netflix shows like “Bridgerton” in a joint ad for GM and Netflix; and Alicia Silverstone reprises her “Clueless” character for online shopping site Rakuten.
Actress Melissa McCarthy stars in a musical number for the travel site about her desire to go on a trip “somewhere, anywhere.”
Singer Nick Jonas returns for the second year in an ad that highlight's Dexcom's glucose monitoring system.
Super Bowl regular Procter & Gamble promotes its Downy Unstopables brand in an ad showing actor Danny McBride — who wants to go by “Downy McBride.”
Actor and comedian Will Ferrell drives different GM electric vehicles through different Netflix shows, including “Bridgerton” and “Stranger Things," to announce that Netflix will feature electric vehicles in its original shows.
The mayo brand shows actors Jon Hamm and Brie Larson in a fridge with a jar of Hellmann's mayo — to drive home the point that Hellmann's would go well with a “ham and brie” sandwich.
Anyone can get their hand stuck in a Pringles can, according to Pringles' latest Super Bowl ad effort, including singer Meghan Trainor.
The online shopping site tapped “Clueless” stars Alicia Silverstone and Elisa Donovan to recreate a scene from the 1995 hit and convey that Rakuten gives shoppers cash back on purchases. Designer Christian Siriano also appears as a student.
Uber's ad for its membership program Uber One shows hip hop mogul P. Diddy working to create a hit song for Uber One. The ad features singers of famous hits, including Montell Jordan ("This is How We Do It"), Kelis ("Milkshake"), Donna Lewis ("I Love You Always Forever"), Haddaway ("What is Love") and Ylvis ("What Does the Fox Say").
In the first Super Bowl ad from the enterprise software company, actual rock stars Ozzy Osbourne, Billy Idol, Joan Jett and others complain that office workers shouldn't call each other “rock stars.”