(PHILADELPHIA, PA) — Janesha Moore is helping her followers stay up to date on the latest trends and tips when it comes to fashion and beauty, but her ultimate aim is to keep God at the forefront of it all.
Moore believes as an influencer, it is her responsibility to share all of her and her faith is what is considered the most important attribute.
“I always just want to be that light because I might be the only person that someone might see who a believer is,” Moore says.
Her success online has not gone unnoticed. With a following of more than 400,000 people who are getting an up-close look into all things fashion, beauty, lifestyle and more, Janesha knew she could reach even more people with something that can be admired offline.
She founded the Merciful Collective, a jewelry line that allows believers to wear a powerful yet simple mantra— “But, God.”
Not knowing if this was the right time for her, Janesha says she was persuaded by God to bring even more light to her social media followers.
“I believe that God gave me a window and he was like, ‘This is the time. Do it now!’” she said.
So far, Moore has debuted four collections, which have all sold out. “You get to wear your testimony loudly,” she said.
But what does “But, God” mean to Janesha?
She says although everyone may have a unique story, the phrase "But, God" resonates with many because it reflects how their lives or outcomes could have been different, yet God's intervention changed the course.
Janesha calls her audience her “Fashioneshas” and she cannot help but blush when speaking about the ones who are supporting her every move.
Janesha currently teaches young and aspiring creators in the BIPOC community how to monetize their online brand through The Strategic Influencer.