Marketers will use the Super Bowl, which will air on CBS and stream on Paramount+, to draw attention to new products, brand extensions and their marketing message as they again vie for the eyes of more than 100 million expected viewers.
Almost as an escape from the divisive U.S. presidential election and conflicts deepening around the world, most Super Bowl advertisers appear to be doubling down on flights of fantasy or light humor. “Serious is out," said Kimberly Whitler, marketing professor at the University of Virginia’s Darden School of Business. “Marketers have figured out entertainment, enjoyment and escapism is the name of the ad game.”
But there's a HUGE exception!
Robert Kraft's Foundation to Combat Antisemitism has said it will run an ad featuring Martin Luther King Jr.'s speechwriter Dr. Clarence B. Jones.
An online preview was just released:
