Emerging artist Rachel Purcell introduces her singular voice and head-turning retro style on “Keep Going.” The dreamy pop selection signals a fresh era of music for the Muscle Shoals native. It also titles her upcoming four-track EP, releasing Sept. 4, 2026.
Arresting piano, cinematic strings and bright horns encircle Purcell’s spitfire cadence as she moves her incredible range across a sonic landscape that fuses neo-soul, jazz and R&B on the inspirational “Keep Going.”
Lyrically, the original song — which she wrote with Paul Duncan and John Strandell — was birthed from a season of trauma-induced therapy and deep reflection that forced her to reevaluate her life and lean into her faith.
“I’ve seen how God used my trauma from two years ago to be the catalyst to bring me great healing… God is the only one who can give me strength to keep going. If He hadn’t given me the right help when I needed it, I don’t think I would be here today. And I’m so glad I am,” Purcell vulnerably shares. “If you’re reading this, don’t give up on running the race God has set before you. God is not giving up on you. He will give you help in His perfect timing. Keep going; we are never running alone.”
Fresh off Alive Music Festival, the rising songstress will take her self-described “dreamy retro Jesus music” to OneFest, Unity Christian Music Festival and Hope Fest later this year.
Prior to pursuing Christian music, Purcell had an entire career in country music under her maiden name, Rachel Wammack. Her first seven-song Christian project, “Mercy & Me,” dropped in February, serving up a hearty dose of pop-leaning CCM. With “Keep Going,” however, the newcomer appears to be settling into a bolder, more nostalgic sound that reflects her upbringing in Alabama where she was raised on soul singers like Otis Redding and Aretha Franklin, living just minutes from the iconic FAME Studios where they recorded.
